Ford Motor Company Sales Up 0.4 Percent To 222,174 Units In August 2014: By The Numbers

September 3, 2014 7:00 pm

Ford and Lincoln dealerships delivered 222,174 vehicles in August 2014, up 0.4 percent compared to August 2013 and marking FoMoCo’s best August sales results in eight years. Retail sales of 178,800 vehicles increased 2 percent while fleet sales of 43,374 vehicles declined 6 percent.

“Both Fusion and Escape set records in August, each continuing on a strong pace toward 2014 being a best-ever sales year,” said John Felice, Ford vice president, U.S. Marketing, Sales and Service. “It also was another solid month for F-Series, which again topped 60,000 sales and maintained its lead as the best-selling pickup in the U.S.”

Sales of the Ford brand were up 0.4 percent to 214,028 units, while sales of the Lincoln brand fell 0.6 percent to 8,146 units.

August sales highlights (vs. August 2013, except as noted):

Ford Fusion posted best-ever August sales with 29,452 deliveries — an increase of 19 percent. Retail sales for the month were up 23 percent. Fusion posted retail sales gains in every region, with the car’s largest increase coming from the West, where it posted a 27 percent jump.
Ford Escape sales were up 9 percent to 28,996 vehicles; retail sales grew 23 percent, providing the nameplate with record August sales for both total and retail sales.
With 17,748 units sold, Explorer sales surged 25 percent for the best August since 2004. And though Ford says that the “Explorer is on pace to be America’s best-selling midsize utility for a fourth straight year”, we all know that it’s truly a full-size SUV.
F-Series monthly sales totaled 68,109 vehicles, marking the sixth consecutive month above the 60,000 vehicle threshold.
The compact MKC crossover and newest member of the Lincoln lineup, continued to build inventory and sales, with 1,760 vehicles sold in August. Ford says that Lincoln dealers are nearing full stock of the vehicle, which coincides with the kickoff of the luxury brand’s new national advertising campaign.
Lincoln sales are up 13 percent year-to-date through August, with FoMoCo expecting the pace to increase during the rest of the year.

August 2014 - USA - Ford Brand

MODEL	YOY MONTHLY CHANGE	AUGUST 2014	AUGUST 2013	YOY YTD CHANGE	YTD 2014	YTD 2013
FORD TOTAL	+0.45	214,028	213,078	-0.66	1,643,911	1,654,881
FIESTA	-17.08	5,592	6,744	-8.29	48,218	52,575
FOCUS	+8.38	22,079	20,372	-6.49	160,759	171,921
C-MAX	+15.47	3,501	3,032	-23.5	19,945	26,072
FUSION	+19.47	29,452	24,653	+6.09	218,892	206,321
TAURUS	-35.2	4,430	6,836	-21.65	39,689	50,656
POLICE INTERCEPTOR SEDAN	-41.39	786	1,341	-1.88	7,248	7,387
MUSTANG	+0.2	5,878	5,866	+3.52	56,673	54,745
ESCAPE	+8.54	28,996	26,714	+1.34	208,444	205,683
EDGE	-24.33	8,724	11,529	-13.93	78,356	91,041
FLEX	-26.47	1,942	2,641	-7.38	16,826	18,166
EXPLORER	+25.45	17,748	14,148	+6.01	129,533	122,192
POLICE INTERCEPTOR UTILITY	+10.34	1,643	1,489	+51.81	13,324	8,777
EXPEDITION	-17.41	2,623	3,176	+22.96	29,093	23,661
F-SERIES	-4.23	68,109	71,115	-0.38	497,174	499,050
E-SERIES	-22.35	6,702	8,631	-0.86	83,595	84,318
TRANSIT	*	1,099	0	*	2,085	0
TRANSIT CONNECT	-0.05	3,923	3,925	+2.04	27,812	27,256
HEAVY TRUCKS	-7.51	801	866	+23.42	6,245	5,060

August 2014 - USA - Lincoln

MODEL	YOY MONTHLY CHANGE	AUGUST 2014	AUGUST 2013	YOY YTD CHANGE	YTD 2014	YTD 2013
LINCOLN TOTAL	-0.56	8,146	8,192	+13.36	60,531	53,399
MKZ	-22.21	2,841	3,652	+17.66	24,593	20,901
MKS	-48.41	585	1,134	-20.33	5,803	7,284
MKC	*	1,760	0	*	4,655	0
MKX	-5.55	2,059	2,180	+8.25	17,139	15,833
MKT	-43.19	313	551	-18.33	3,466	4,244
NAVIGATOR	-12.89	588	675	-5.1	4,875	5,137