In an announcement that was released late last week, Audi revealed that it will be playing a prominent role in the upcoming film adaptation of the novel Fifty Shades Of Grey which is set to hit theaters in February of 2013. Audi’s inclusion in the film came as no surprise, since the brand is featured extensively in all three books as the preferred vehicle of choice for the two main characters in the book series Christian Grey and Anastasia Steele.
“We are happy to continue our strong partnership with the film industry with this highly-anticipated project, especially after already being part of the bestselling novel,” said Giovanni Perosino, Head of Marketing Communication at Audi. Loren Angelo Director of Marketing for Audi of America also hared his thoughts on Audi’s inclusion in the film stating “It was a natural fit for The Four Rings to be a part of ‘Fifty Shades of Grey’ as it’s brought to life in theaters,” while later adding “Audi is a brand that symbolizes performance, technology and modern design. The natural inclusion of our hottest models in this series illustrates how the German brand has become truly synonymous with sophisticated luxury.”
The cars that will be featured in the film represent a compelling profile of the company’s current model family and will be headlined by the 2014 Audi R8 V10 Spyder followed by the 2013 S8 and its four door coupe cousin the 2013 Audi S7. However it will not be solely an exhibition of German brand snobbery in the new flick, the brands mainstream models the 2012 Q7 and the 2014 A3 are also to star in the film, but look for them to eschew the action scenes favored by the more performance oriented iron and be featured in some of the films other scenes.