US Porsche dealers are almost universally clamoring to upgrade their facilities as the automaker makes steady increases in its market share. The promises from the manufacturer for those US Porsche dealers who do perform the latest upgrades: greater per-sale incentives, and a greater allocation of new Porsche vehicles.
Automotive News spoke to Porsche dealer Ray Ciccolo of Norwell, Massachusetts, whose own dealership is being entirely redone at a cost of $3 to $4 million. For meeting Porsche’s more stringent dealership guidelines, he says, “you get a significant amount of back-end money.” More precisely, he expects an extra $1,000 to $1,500 in profits per new vehicle sale.
The number of US Porsche dealers undergoing revamps currently is around 150, out of just 189 total stores across the country. The automaker is incentivizing the countrywide renovations so that the dealerships are better equipped to show, sell, and service Porsche’s expanding portfolio of offerings. Where the automaker may once have been a more niche sportscar brand, crossovers, sedans, and hybrids have eagerly joined the lineup over the past several years.
“The future is very, very bright,” continued Ciccolo. “What they were developing is a 12-month business. [The new Porsche models] give us 12 months of service and back-end operations, and it will give us 12 months of sales.” Mr. Ciccolo expects sales for his dealership to increase from roughly 10 to 12, up to as high as 20 per month.