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Motrolix

Ford Motor Company U.S. Sales Down 2 Percent To 180,383 Vehicles In February 2015

U.S. Ford and Lincoln dealers delivered 180,383 vehicles in February 2015, down 2 percent compared to February 2014.

“Strong customer demand for the all-new F-150 drove strong February F-Series retail sales results in February,” said Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service. “The all-new F-150 continues to be the hottest vehicles on dealer lots, turning more than four times faster than the industry’s overall full-size pickup segment.”

Retail sales of the F-Series increased 7 percent as the all-new F-150 remains one of Ford’s fastest-turning vehicles on dealer lots. In addition, Ford is now training employees in the new manufacturing process at Kansas City Assembly Plant – the second plant building the new F-150. Production is scheduled to begin in March, as planned.

February sales highlights (vs. February 2014, except as noted):

  • Ford brand sales dropped 1.7 percent to 174,219 units:
    • Mustang was up 31.9 percent to 8,454 units, representing its best February sales since 2007 and making it the best-selling sports car in America since the launch of the all-new model last fall
    • Explorer was up 31.8 percent to 17,027 units, marking the SUV’s best February sales results since 2006
    • Police Interceptor Utility was up 58.1 percent to 1,586 units
    • Expedition was up 15.8 percent to 3,277 units
    • Transit Connect was up 24.6 percent to 2,790 units
    • Heavy Trucks were up 18.7 percent to 710 units
    • F-Series was down 1.2 percent to 55,236 units
    • Transit drove a 30 percent increase in total Ford van sales of 13,936 vehicles for the month, including E-Series and Transit Connect. This marks Ford’s best February van sales performance since 2007
    • All other Ford models posted year-over-year sales drops
  • Lincoln sales were down 7.5 percent to 6,164 units:
    • Navigator was up 95.9 percent to 862 units
    • MKC sold 1,558 units
    • All other Lincoln models posted year-over-year sales drops

Sales Results - Ford - February 2015 - USA

MODELFEB 2015 / FEB 2014FEBRUARY 2015FEBRUARY 2014YTD 2015 / YTD 2014YTD 2015YTD 2014
FORD TOTAL-1.7%174,219177,286+6.1%345,951325,957
FIESTA-23.5%3,7084,844-20.5%7,1629,006
FOCUS-12%14,01915,926+16.4%32,49727,929
C-MAX-25.7%1,3761,853-22.5%2,5363,271
FUSION-4.9%22,73223,898-4.9%42,42644,615
TAURUS-25.1%2,6853,587-24.3%5,0136,620
POLICE INTERCEPTOR SEDAN-0.6%714718-0.4%1,3921,398
MUSTANG+31.9%8,4546,410+66.6%17,14810,291
ESCAPE-9.6%20,91523,145-3.8%40,96942,604
EDGE-40.5%6,52610,965-30.8%14,10720,376
FLEX-33.4%1,3181,978-23.5%2,7763,628
EXPLORER+31.8%17,02712,921+30.1%32,02224,617
POLICE INTERCEPTOR UTILITY+58.1%1,5861,003+71.3%3,6272,117
EXPEDITION+15.8%3,2772,830+15.5%5,7374,969
F-SERIES-1.2%55,23655,882+7%109,606102,418
E-SERIES-48.2%4,3968,489-51.7%7,70415,965
TRANSIT*6,7500*13,1300
TRANSIT CONNECT+24.6%2,7902,239+47.8%6,4794,385
HEAVY TRUCKS+18.7%710598-7.3%1,6201748

Sales Results - Lincoln - February 2015 - USA

MODELFEB 2015 / FEB 2014FEBRUARY 2015FEBRUARY 2014YTD 2015 / YTD 2014YTD 2015YTD 2014
LINCOLN TOTAL-7.5%6,1646,661+1.2%12,78312,634
MKZ-39.8%1,8343,044-29.1%3,6645,166
MKS-27.5%559771-14.4%1,2041,406
MKC*1,5580*3,1600
MKX-44.4%1,1352,041-44.8%2,4934,520
MKT-40.8%216365-33.4%484727
NAVIGATOR+95.9%862440+118.2%1,778815

Sales Results - FoMoCo - February 2015 - USA

BRANDFEB 2015 / FEB 2014FEBRUARY 2015FEBRUARY 2014YTD 2015 / YTD 2014YTD 2015YTD 2014
FOMOCO TOTAL-1.9%180,383183,947+5.9%358,734338,591
FORD-1.7%174,219177,286+6.1%345,951325,957
LINCOLN-7.5%6,1646,661+1.2%12,78312,634

News editor focusing on business, financial, and sales coverage who loves anything on wheels, especially if it's fast.

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