U.S. Ford and Lincoln dealers delivered 180,383 vehicles in February 2015, down 2 percent compared to February 2014.
“Strong customer demand for the all-new F-150 drove strong February F-Series retail sales results in February,” said Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service. “The all-new F-150 continues to be the hottest vehicles on dealer lots, turning more than four times faster than the industry’s overall full-size pickup segment.”
Retail sales of the F-Series increased 7 percent as the all-new F-150 remains one of Ford’s fastest-turning vehicles on dealer lots. In addition, Ford is now training employees in the new manufacturing process at Kansas City Assembly Plant – the second plant building the new F-150. Production is scheduled to begin in March, as planned.
February sales highlights (vs. February 2014, except as noted):
- Ford brand sales dropped 1.7 percent to 174,219 units:
- Mustang was up 31.9 percent to 8,454 units, representing its best February sales since 2007 and making it the best-selling sports car in America since the launch of the all-new model last fall
- Explorer was up 31.8 percent to 17,027 units, marking the SUV’s best February sales results since 2006
- Police Interceptor Utility was up 58.1 percent to 1,586 units
- Expedition was up 15.8 percent to 3,277 units
- Transit Connect was up 24.6 percent to 2,790 units
- Heavy Trucks were up 18.7 percent to 710 units
- F-Series was down 1.2 percent to 55,236 units
- Transit drove a 30 percent increase in total Ford van sales of 13,936 vehicles for the month, including E-Series and Transit Connect. This marks Ford’s best February van sales performance since 2007
- All other Ford models posted year-over-year sales drops
- Lincoln sales were down 7.5 percent to 6,164 units:
- Navigator was up 95.9 percent to 862 units
- MKC sold 1,558 units
- All other Lincoln models posted year-over-year sales drops
Sales Results - Ford - February 2015 - USA
MODEL | FEB 2015 / FEB 2014 | FEBRUARY 2015 | FEBRUARY 2014 | YTD 2015 / YTD 2014 | YTD 2015 | YTD 2014 |
---|---|---|---|---|---|---|
FORD TOTAL | -1.7% | 174,219 | 177,286 | +6.1% | 345,951 | 325,957 |
FIESTA | -23.5% | 3,708 | 4,844 | -20.5% | 7,162 | 9,006 |
FOCUS | -12% | 14,019 | 15,926 | +16.4% | 32,497 | 27,929 |
C-MAX | -25.7% | 1,376 | 1,853 | -22.5% | 2,536 | 3,271 |
FUSION | -4.9% | 22,732 | 23,898 | -4.9% | 42,426 | 44,615 |
TAURUS | -25.1% | 2,685 | 3,587 | -24.3% | 5,013 | 6,620 |
POLICE INTERCEPTOR SEDAN | -0.6% | 714 | 718 | -0.4% | 1,392 | 1,398 |
MUSTANG | +31.9% | 8,454 | 6,410 | +66.6% | 17,148 | 10,291 |
ESCAPE | -9.6% | 20,915 | 23,145 | -3.8% | 40,969 | 42,604 |
EDGE | -40.5% | 6,526 | 10,965 | -30.8% | 14,107 | 20,376 |
FLEX | -33.4% | 1,318 | 1,978 | -23.5% | 2,776 | 3,628 |
EXPLORER | +31.8% | 17,027 | 12,921 | +30.1% | 32,022 | 24,617 |
POLICE INTERCEPTOR UTILITY | +58.1% | 1,586 | 1,003 | +71.3% | 3,627 | 2,117 |
EXPEDITION | +15.8% | 3,277 | 2,830 | +15.5% | 5,737 | 4,969 |
F-SERIES | -1.2% | 55,236 | 55,882 | +7% | 109,606 | 102,418 |
E-SERIES | -48.2% | 4,396 | 8,489 | -51.7% | 7,704 | 15,965 |
TRANSIT | * | 6,750 | 0 | * | 13,130 | 0 |
TRANSIT CONNECT | +24.6% | 2,790 | 2,239 | +47.8% | 6,479 | 4,385 |
HEAVY TRUCKS | +18.7% | 710 | 598 | -7.3% | 1,620 | 1748 |
Sales Results - Lincoln - February 2015 - USA
MODEL | FEB 2015 / FEB 2014 | FEBRUARY 2015 | FEBRUARY 2014 | YTD 2015 / YTD 2014 | YTD 2015 | YTD 2014 |
---|---|---|---|---|---|---|
LINCOLN TOTAL | -7.5% | 6,164 | 6,661 | +1.2% | 12,783 | 12,634 |
MKZ | -39.8% | 1,834 | 3,044 | -29.1% | 3,664 | 5,166 |
MKS | -27.5% | 559 | 771 | -14.4% | 1,204 | 1,406 |
MKC | * | 1,558 | 0 | * | 3,160 | 0 |
MKX | -44.4% | 1,135 | 2,041 | -44.8% | 2,493 | 4,520 |
MKT | -40.8% | 216 | 365 | -33.4% | 484 | 727 |
NAVIGATOR | +95.9% | 862 | 440 | +118.2% | 1,778 | 815 |
Sales Results - FoMoCo - February 2015 - USA
BRAND | FEB 2015 / FEB 2014 | FEBRUARY 2015 | FEBRUARY 2014 | YTD 2015 / YTD 2014 | YTD 2015 | YTD 2014 |
---|---|---|---|---|---|---|
FOMOCO TOTAL | -1.9% | 180,383 | 183,947 | +5.9% | 358,734 | 338,591 |
FORD | -1.7% | 174,219 | 177,286 | +6.1% | 345,951 | 325,957 |
LINCOLN | -7.5% | 6,164 | 6,661 | +1.2% | 12,783 | 12,634 |
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