While the efforts of corporations like General Motors to increase sustainability by relying more heavily on renewable energy sources certainly don’t go unappreciated, a more often overlooked aspect of sustainability is fresh water usage. This perhaps hits closer to home in the state of Michigan – the Great Lakes State – than elsewhere.
To document and promote more blue-friendly business practices within the state, the Michigan Economic Center released the “Michigan Blue Economy” report yesterday. Somewhat surprisingly, it wasn’t General Motors, but Ford Motor Company which was revealed to lead the charge toward a more blue-friendly future.
In fact, Ford Motor Company was the only automobile manufacturer detailed in the report.
The Michigan Economic Center report noted that Ford Motor Company had cut down on water usage “in everything from cooling towers to paint operations” since the year 2000. In sheer numbers, Ford has reduced its water usage across all operations by a stunning 61 percent globally, which equates to more than 10 billion gallons.
The report also touched on Ford Motor Company’s title as the “Best Global Green Brand” according to Interbrand last year.