In case you missed it, Tesla Motors’ April Fools Day announcement gets an A+ in our book; the electric carmaker subtly fired back at the likes of Apple by announcing a new watch, dubbed the “Tesla Model W.”
The announcement, featured on Tesla Motors’ blog, read: “This incredible new device from Tesla doesn’t just tell the time, it also tells the date. What’s more, it is infinitely adjustable, able to tell the time no matter where you are on Earth. Japan, Timbuktu, California, anywhere! This will change your life. Reality as you know it will never be the same.”
If that grandiose statement didn’t reek quite strongly enough of a jab at Apple – specifically at the late Steve Jobs’ penchant for over-the-top theatrics – maybe the announcement’s sarcastic closing statement will seal the deal. Said Tesla Motors of the new Model W: “This is in no way a competitive response to what some other company is doing.”
Now, we’re not just talking drivel; it was recently revealed that Silicon Valley tech company Apple is secretly developing an autonomous vehicle, nicknamed “Titan.” While that information leak may not have been enough to make the Big Three quiver in their hardhats, the move could be seen as an attempt to intrude upon the market share of fellow California tech company Tesla Motors.
But the facts of the matter are these: the Tesla Model S isn’t just a great electric car; it’s a great car. Period. Conversely, we have to wonder how well computer/music player/phone/future watch company Apple could execute a four-wheeled people-carrier. The image above, taken from Tesla Motors’ Model W announcement, depicts just about the most uncomfortable, inelegant thing we could ever imagine putting on our wrists.
The subtext here is something to the effect of: “You (Apple) could pull off a car about as well as we could do a watch. Now how does this look?”