Jaguar and Bremont have unveiled a new pair of watches as part of an ongoing partnership between the two companies. The timepieces celebrate the classic design and undeniable legacy of the Jaguar E-Type, which Enzo Ferrari pegged as “the most beautiful car ever made,” upon its release, and are inspired by the model’s dashboard and instrument panel.
Not surprisingly, the E-Type watches feature the Jaguar logo on the face with instruments inspired by the E-Type’s RPM and speed gauges. The back casing pulls its design from the E-Type’s steering wheel, while a tire tread-like ring on the crown and subtle red line on the minute counter add to the automotive-inspired flair.
The watches aren’t just a random accessory offered up by Jag and Bremont. When the first Lightweight E-Types were built in 1963, a total of 18 chassis numbers were set aside for production. Only 12 were ever used, so Jag made good on their word and decided to produce the remaining six cars, fifty-one years late. Each vehicle was offered with a corresponding watch, which every new owner of the car ended up buying, leading to the non-limited run E-Type watch we see here.
If you wrist is looking a little bare lately, the E-Type MKI watch is listed at ($10,950 and the MKII will sell for $6,550. Who said style comes cheap?