A new report from The Wall Street Journal indicates the Apple Car has received the green light, with first deliveries commencing in 2019. But as the tech giant’s automobile slowly turns from an outlandish idea to reality, we’re starting to wonder whether or not it’s such a good idea.
We don’t claim to be smarter than the people working at Apple who believe producing a car is worth their time and effort, but it’s easy to see the potential hurdles involved with a tech company producing an automobile. Not only are there huge overhead costs involved with research and development when producing a car, but you also have to take into account the equipment and facilities needed to build it. It’s a huge task, and whether or not Apple is up to the challenge remains to be seen.
It’s also surprising that an Apple Car is something a tech company would want to get into when the profit margins are so low. Just recently, Fiat-Chrysler CEO Sergio Marchionne said the auto industry must consolidate if it wishes to stay afloat, seeing as R&D costs are now higher than ever. At the same time, he also said he “wouldn’t count out a partnership,” between FCA and a technology company such as Google if other automakers aren’t interested in consolidation, so the solution to both FCA’s and Apple’s problems could be solved through partnering up.
Little is known about the alleged Apple Car or the company’s vision for it and the future of the automobile. It’s an interesting move no matter the specifics, and we won’t know if it’s truly a good idea or not until it arrives in 2019. Let us know your opinion on Apple’s entry into the automotive market by voting or commenting below.