Ford yesterday debuted three new national television advertisements for its F-150 full-size pickup during the Fox NFL Sunday broadcast. The ads will continue to be shown throughout the 2015 NFL regular season and strive to promote the truck’s various innovations.
“These new ads highlight breakthrough Ford F-150 innovations and achievements, including Pro Trailer Backup Assist and the NHTSA five-star safety rating, and demonstrate why every competitor truck is history,” General Marketing Manager for Ford and Lincoln Chantel Lenard said of the ads.
One ad, called ‘Battle Tested’ focuses on the extensive amount of work and research the Ford engineering team put into making the F-150 as safe as possible and promotes its five-star National Highway Traffic Safety Administration safety rating. Another, dubbed ‘Wake-Up Call’, focuses on the various best-in class claims the F-150 boasts, and the final, ‘Brainstorm’ spot promotes the Pro Trailer backup Assist system.
Ford and Fox are also working together to promote the F-150 on various networks and programs including news and other sports broadcasts and Hispanic channels such as Fox Deportes and MundoFox.
Check out two of the ads, ‘Battle Tested’ and ‘Wake Up Call’ below, or you can simply keep an eye out for them during Fox Football Sunday broadcasts.