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Motrolix

MyFordTouch Costs Ford Consumer Reports Cred

Touchscreens that are slow and freeze up knocked Ford down 10 spots on the influential Consumer Reports reliability study released at the end of October. Coincidentally, J.D. Power reported similar issues with the infotainment systems earlier this summer.

Ford said that it’s aware of the problems and that it’s working on solutions: “Our internal surveys now show that we are largely back on track after addressing these near-term quality issues,” the automaker said in a statement.

The problematic touch screens aren’t isolated to particular vehicles, meaning that the problems are not a result of a manufacturing defect. Instead, the majority of MyFordTouch users are reporting problems. The units can be found on the Explorer, Edge, Focus, and on the Lincoln MKX, where the system is branded MyLincolnTouch.

The Motrolix Take

Let’s face the facts: the issues experienced by MyFordTouch and MyLincolnTouch users are real. The systems can be slow and glitchy, leading to distracted driving experience and technology rage. We’ve experienced both.

Even so, however, MyFordTouch/MyLincolnTouch is still the best automotive infotainment system in the biz. Bar none. And we hear there are improvements coming down the pike very soon.

Motrolix Founder with a passion for global automotive business strategy.

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