Ford To Debut Production B-MAX In Geneva

First came the C-MAX in 2003, then the S-MAX in 2006, and now — the B-MAX. Ford previewed the B-MAX with a concept at last year’s Geneva Auto Show — and CEO Alan Mulally will unveil the production version of the Fiesta-based B-segment MPV at the same show this year in March.

As you can see from these first photos of the production model, the B-MAX has stayed true to the concept. In fact, Ford engineers even found a way to eliminate the B-pillars, integrating them into the sliding rear doors. And we’re not talking about a “hidden” pillar here, folks — the pillars are literally non-existent when the doors are slid open — making for a unique feature in the crowded small MPV space in Europe.

The B-MAX will be powered by Ford’s new 1.0-liter EcoBoost three-cylinder engine and offer a range of Duratorq diesels to boot. It goes on sale in Europe later in 2012; the United States will have to make do with the larger Focus-based C-MAX, as its diminutive cousin isn’t slated for the New World.

Motrolix Founder with a passion for global automotive business strategy.

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