Ford Motor Company is refreshing its Ford Warriors in Pink program in light of October being Breast Cancer Awareness Month. Created by the automaker to raise awareness and funds in the fight against breast cancer while keeping the subject a part of everyday life, Warriors in Pink has partnered with actor Gilles Marini to promote the cause.
Additionally, Ford Warriors in Pink is launching two distinct video series to spread awareness of the cause: the first, “In Her World,” is created by celebrity news site PopSugar and offers an intimate look at prominent women and their stories of inspiration. The second, “Courage Talks,” is part of the Models of Courage campaign launched in 2012 and covers the difficult conversations breast cancer patients will inevitably face.
Marini, who has appeared on television in “Dancing with the Stars,” “Switched at Birth” and “Brothers & Sisters,” as well as in the movie “Sex and the City,” has joined the Warriors in Pink team to be an active warrior in the fight against breast cancer. He created a limited-edition “United with Love” T-shirt, and 100 percent of the net proceeds from its sale will go to the Dr. Susan Love Research Foundation.
Marini himself has been personally affected by the disease, having lost his father to cancer at a young age, followed by watching his sister-in-law battle breast cancer, Marini is passionate about the cause. “I want to help put an end to breast cancer,” he says. “Too many lives have been lost already.”
The T-Shirt
Marini’s design will retail for $20 and can be purchased from www.fordcares.com. The T-shirt, as well as select apparel, will also be available for sale from the 2013 Warriors in Pink collection during a Warriors in Pink multistop tour in New York City October 8-9. Mr. Marini will be in the NYC himself promoting the shirt.
The Videos
To continually unite the breast cancer community, Ford Warriors in Pink has launched two distinct video series aimed at spreading messages of hope, courage and awareness.
In Her World
A partnership between PopSugar and Warriors in Pink, “In Her World” is an inspirational show that takes an intimate look at the lives of high-profile women to provide an idea of what challenges and inspires them. The video series illuminates key aspects of their passions, successes and personalities, and includes women directly affected by breast cancer.
PopSugar has also created a special Ford Warriors in Pink segment that portrays an intimate interview with Marini.
Available in October, these videos can be viewed on the PopSugar website, www.popsugar.com, and on Warriors in Pink social media platforms.
Courage Talks
Created in 2012, Ford’s Models of Courage campaign is launching “Courage Talks” — a new video series featuring breast cancer survivors sharing their experiences in order to help guide the difficult conversations associated with the disease. From fear to hope, tough subjects and honest discussions, the series covers it all. The talks are available now and can be viewed on the Warriors in Pink Facebook page, under the tab “Courage Talks.”
Public Service Announcements
As part of its efforts to spread the message, Ford has partnered with CBS prime-time talent to create public service announcements featuring Warriors in Pink apparel. The PSAs will air throughout October and will feature talent from “2 Broke Girls,” “The Good Wife,” “NCIS” and other popular CBS shows.
Ford And Warriors In Pink
FoMoCo has made clear its commitment to making a difference in the fight against breast cancer 365 days a year by encouraging women to become informed and visit their doctors, educating them about how early detection saves lives. 2013 is Ford’s 19th year of support, with $120 million dedicated to the cause to date.
The entire 2013 Ford Warriors in Pink collection is available at www.fordcares.com, and all net proceeds from sales go to support organizations fighting breast cancer.
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