Audi dealers delivered 14,246 vehicles in the United States in March 2014 compared to 13,253 sales in March 2013. The results represent a 7.5 percent year-over-year increase and mark the brand’s 39th consecutive month of record monthly sales — the longest-running monthly record sales streak in the premium car market, according to a completive sales report from MotorIntelligence.com.
“What drove the Audi momentum story to its 39th consecutive record month was consistently strong demand across our product line up – particularly for our SUV models and our A6 premium sedan,” said Mark Del Rosso, Chief Operating Officer, Audi of America. “Add in the tech-forward A3 premium compact sedans after their official sales launch later this week and the outlook for the rest of 2014 is extremely positive.”
March sales highlights (vs. March 2013):
- Audi S performance variants finished the month as follows:
- 15.2 percent for the S4 sedan
- 35.9 percent for the S5/RS5
- 5.6 percent for the S6
- 31.4 percent for the S7/RS7
- 12.8 percent for the S8
- 31.6 percent for the TTS/TTRS and TTS Roadster
- 8.3 percent for the SQ5 crossover
- Sales of A6 grew 26.7 percent to 2,212 units; year-to-date sales grew 24.3 percent compared to previous period.
- Sales of Q7 increased 45.8 percent to 1,592 units; year-to-date sales grew 41 percent compared to previous period.
- March sales mix for Audi TDI models was strong, with an overall mix of 15.5 percent on 1,315 total TDI sales for March:
- A6 TDI at 11.3 percent on 249 vehicles sold
- A7 TDI at 8.4 percent on 72 vehicles
- A8 TDI at 13.4 percent on 64 vehicles
- Q5 TDI at 15.5 percent on 519 vehicles
- Q7 TDI at 25.8 percent on 411 vehicles
- Audi Certified pre-owned sales increased 13.5 percent to 3,886 vehicles in March; year-to-date CPO sales have risen 13.9 percent to 10,314 vehicles sold
- The all-new 2015 Audi A3 sedan models officially went on sale April 3
March 2014 - USA - Audi
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