First Shipment Of Lincoln Vehicles Arrive In China

Two years after announcing plans to begin sales there, Lincoln China has just received its first shipment of stock to Chinese shores.

Lincoln’s grand-opening in China in October will consist of only two cars – the MKC and MKZ – and just three Lincoln dealerships. It’s a slow, cautious roll-out to be sure, with only two more shipments planned before the launch date. That said, the Lincoln dealerships in China will be dressed to the nines, each featuring a tea room and user-friendly customization studio.

Although slowly immersing itself in the Chinese marketplace, Lincoln is hoping to ensure a strong sales future for the brand there, planning the addition of the Navigator, next-generation MKX crossover, and the MKS sedan’s forthcoming replacement to its range of available stock.

Says President of Lincoln China Robert Parker: “This is a significant milestone for Lincoln globally.” Indeed so. With the world’s second largest consumer power, China has already proven an invaluable marketplace for other American automakers. Lincoln is counting on a smooth roll-out and warm reception.

Aaron Birch is an automotive enthusiast and writer/filmmaker from Detroit, MI. As a rule, he only buys cars older than himself.

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