A mid-year study conducted by YouGov in July of 2013 found Ford Motor Company to have a higher brand perception than any other American company. But by the end of the year, it seems the general public viewed online retail giant Amazon in a little higher esteem than the Blue Oval. However, Ford managed to stay above Subway, the History Channel and Lowe’s, to round off the top 5. This is a major improvement from 2012, when Ford came in sixth place. The Ford brand also managed to beat Toyota, Honda, Chevrolet and Volkswagen in overall perception. None of which made the top 25 in America.
To evaluate possible winners of the award, YouGov uses its Buzz score index to ask random individuals if they’ve heard anything new about the brand in question in the last two weeks via news, advertising or word of mouth, and if it was negative or positive. It’s unknown how many people participated in the study but YouGov said Ford had a very strong presence on social media sites and newsworthiness towards the end of last year, with the introduction of the 2015 Mustang being the highlight.
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