In an effort to drum up excitement about the refreshed 2014 Ford Fiesta last year, The Ford Motor Company selected 100 music, technology and car loving individuals, and made them agents of the Fiesta Movement. This entailed lending them either the standard or turbo-charged version of the subcompact vehicle and assigning them over 1,000 missions to demonstrate the updated vehicle’s stylish and fun disposition.
Take, for instance, Joe Penna — an agent who resides in Los Angeles, California. For the month of November, his mission was to create music with the Fiesta. He rigged the car with PVC pipes and buckets to create a fun music video that took more than 600 edits to create. How he did it can be seen in the video viewed below. But the exciting missions don’t end there.
For instance, Fiesta agent Shira Lazar staged a random running of the bulls on the Venice Beach boardwalk in California, while Timothy DeLaGhetto took on a mission that required him to ask a few American Idol finalists silly questions, while allowing them to get an exclusive look at the vehicle. And Ford is even covering the gas and insurance cost for the agents. Lucky!
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