Ford is the best-selling car brand among American military families, according to Polk vehicle registration data consisting of 19.3 million households of active, retired, or veteran military personnel analyzed by IHS Automotive. This sample accounts for 920,000 new and used light vehicle registrations in 2013.
The Blue Oval had three vehicles in the top 10, including the F-150, Escape, and Fusion. The F-150 tops the list, while the Escape is the best-selling sport utility vehicle and third most popular overall. The Fusion rounds out the list in ninth.
Some highlights about Ford ownership among military families:
- Compared to other pickup trucks, F-150 market share is higher among American military families than the truck’s portion of the overall retail vehicle market, which is interesting considering that the F-150 is the best-selling full-size truck and vehicle in the United States. It’s manufactured in Dearborn, Michigan and Kansas City, Missouri.
- Escape ranks in first place among sport utility vehicles among American military families while doubling as the favorite vehicle overall with military families in the Philadelphia, Detroit, and Cleveland areas. The compact crossover is manufactured at Louisville Assembly Plant in Kentucky.
A Ford news release states that “the popularity of Ford vehicles among military families is in keeping with the company’s long-standing support of active military and veteran groups.” This support dates back over 90 years
to the days of Henry Ford.
Today, the automaker supports military families and veterans through charitable engagement, training, and employment. Since 1974, Ford and Ford Motor Company Fund have provided more than $8 million to veterans organizations, including support for the National World War II Memorial. In addition, over 5,900 American veterans and military are currently employed with the company, along with hundreds of active military personnel and U.S. reservists and guardsmen.
The Motrolix Take
Clearly, it pays to be an American automaker making cars in America for America. In fact, we would have been surprised if a non-American automaker topped the list. That would simply be… unpatriotic.
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