After a comprehensive review, Audi has selected AKQA as its lead digital agency of record in the United States, the automaker announced in October 2014. The San Francisco-based firm will continue to work on AudiUSA.com, Progressive Retail, online marketing and innovation. The Four Rings Audi initially tapped AKQA as its digital agency of record in early 2011.
“Over the course of our partnership, AKQA has delivered exceptional and award-winning digital campaigns for Audi. They have pushed the boundaries of innovation through online marketing and content development and we’re looking forward to continued great success,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America.
“The collaboration between Audi and AKQA has consistently delivered pioneering innovation with industry-leading performance,” said Simon Jefferson, Managing Director, AKQA. “We’re honored and delighted to continue our partnership as it provides the framework to increase the Audi lead with the most advanced digital experiences that stimulate and inspire drivers.”
An example of a noteworthy collaboration between Audi and AKQA is the complete redesign of AudiUSA.com, which allowed Audi to be one of the first automotive manufactures to take advantage of next-generation browsing, searching and car configuration. The redesigned website allowed Audi to be one of the first to introduce responsive and adaptive design, which allows for a perfect site experience across any screen and device. In addition, the new website also brought other unique capabilities, such as the ability to perform an in-depth dealer inventory search, enabling customers to instantly locate new and Certified pre-owned vehicles at local Audi dealers across the country.