As part of the One Ford strategy, most of the vehicles that Ford sells in Europe are now common with models sold in North America. But soon, there will be a new model joining Ford’s European lineup — the long-awaited 2015 Mustang. But there’s one exception: the Mustang reportedly won’t be sold in regular Ford dealerships in the UK because it seems that the automaker will be creating dedicated “Ford Stores” from some of its existing dealerships to sell the American pony car. The same goes for the new, upscale Vignale models.
As reported by Car Dealer Magazine, only 65 of 530 Ford UK dealers will be chosen to sell the Mustang and Vignale range. It is expected that the Ford Stores will launch in mid-2015.
“We are currently getting into the detail of the service element of the Vignale customer offer which will rely on the output of various studies which are still on going,” a Ford spokesman told Car Dealer.
The Vignale sub-brand is being created for top-of-the-line Mondeo and S-MAX models inspired by upscale brands like Audi and BMW. Besides additional equipment for the vehicles themselves, there will be dedicated Vignale Managers and Ford UK Store lounges, plus a concierge service that will pick up customers’ cars for service. In addition, paint chips and scratches will be repaired before the car is returned to customers.