Ford is looking to avoid repeating its past mistakes, and is making sure the recently announced replacement for MyFord Touch, Sync 3, won’t come to market until it is fully ready in 2016. Ford’s president for the Americas, Joe Hinrichs, told Automotive News the company “now realizes the importance of having a backup plan” to replace certain technologies, rather than forcing them into production before they are ready.
When Ford unveiled MyFord Touch, they promised it would come to market on the 2011 Ford Edge. This meant that no matter if the technology was completely ready or not, it had to be rolled out by a specific date. The automaker has said Sync 3 will debut next year, but hasn’t mentioned a set date or vehicle it will be arriving on, giving it plenty of time to ensure it’s problem-free.
Pre-release reviews of Sync 3 have been positive. AN points out even Consumer Reports, which gave MyFord Touch an infamously scathing review, has had good things to say about Sync 3. AN themselves also liked Sync 3 when they tried out, saying it could be “a winner.”
While Ford recognizes the major hiccup MyFord Touch was, they see it as an invaluable learning experience that provided mass amounts of consumer feedback they otherwise would have missed out on.
“What doesn’t kill you makes you stronger,” Hinrichs said. “We’ve learned a lot.”