Fiat-Chrysler Automobiles today announced its Ram Truck brand has renewed its deal with the Pittsburgh Penguins to be the official truck of the ice hockey team for the 2015-2016 NHL season. As a result of the partnership, the the FCA US Mid-Atlantic Business Center will give away a two-year lease on a 2016 Ram 1500 Outdoorsman Crew Cab 4×4 to one lucky Penguins fan.
The Ram 1500 Outdoorsman Crew Cab is designed with hunters, fisherman, campers and boaters in mind, Ram says. Penguins fans can enter to win the truck, which is available with Ram’s highly regarded 3.0-liter EcoDiesel engine, by visiting at www.pittsburghpenguins.com. During the Penguin’s Fan Appreciation Day game on April 3, 2016, five of the contest finalists will walk to center ice and pick one key, with the winner’s key being the one that opens the truck.
“The Pittsburgh Penguins and the Ram Truck brand share the same values of toughness, hard work and dedication,” said FCA Mid-Atlantic Business Center director James Kinsey. “Ram’s focus on our customers and important customer attributes is captured in the creative ads produced specifically for this partnership and it is with a great sense of pride that we continue to collaborate with the Pittsburgh Penguins.”