Porsche has its eyes set on eclipsing the 200,000 annual global deliveries mark in 2015, an astounding three-years early from the previous predictions.
Having already seen sales soar in 2013 with over 160,000 vehicles were delivered across the world, Porsche has kept its foot on the gas. With the demand for the Cayman and Boxer doubling over the last year, Porsche has decided to penetrate another niche in the market.
Enter the Porsche Macan.
The Macan is a smaller crossover offering than the larger Porsche Cayenne, and based on the Audi Q5, though the drivetrain, interior and exterior designs are uniquely Porsche. What this means for consumers is the prized Porsche-badge on a family-sized vehicle for much less money, yet is expected to be highly profitable. In fact, according to the German company, prices will begin in the vicinity of a comparative $80,000 for the Macan S in Germany — which, while expensive, is a staggering 25% cheaper than your run-of-the-mill Cayenne over there.
Despite the Macan dropping Porsche into a new market, the company’s mission remains the same. According to The Detroit Bureau, Matthias Mueller, CEO of Porsche, told a crowd in Leipzig “Porsche will remain a manufacturer of very exclusive premium cars.” Although reaching the 200,000 mark is of importance to Porsche, sacrificing the fine quality of its vehicles and brand-image takes precedence – as it should.
The car itself looks like sporty blend of the Cayenne matched with distinctively old-fashioned Porsche cosmetics. Porsche, a brand synonymous with performance, hasn’t forgotten its roots on the track, shoving a 3.0L twin-turbo V6 under the hood of the Macan S. And, yes, the 340 horses are transferred through all wheels. Not enough zip? Maybe the Macan Turbo reads more to your liking, boasting a 3.6-Liter Twin-Turbo v6 pumping out 400-horsepower – a brand new engine to the Porsche arsenal – which propels the vehicle from 0-60 in a miniscule 4.6 seconds. Finally, in true Porsche spirit, you can shave a further two-tenths off that time with the Sports Chrono package.
Macan, according to the manufacturer, is a derivative of the Indonesian word for tiger, giving the sports-utility power with a deft touch. The all-wheel-drive system, called Porsche Traction Management (PTM) is the perfect harness for the beast under the hood.
Be sure to stay tuned for all the latest Porsche news, with the German manufacturer already revealing the possibility of a Ferrari-rivaling sports car and the hopes of the Macan to handsomely boost sales in the near future.