Update: we’ve discovered what Ford will use the EcoBeast Name for.
Ford Motor Company is looking to secure trademark rights to the term EcoBeast, Motrolix was first to discover and report.
Filed on December 22nd, 2014 with the United States Patent and Trademark Office (USPTO), the application was assigned serial number 6487578 and was filed under the Goods and Services category of “automobiles and automobile engines”.
The Motrolix Take
The term EcoBeast is clearly a play on the automaker’s EcoBoost brand of engines. In fact, some Ford enthusiasts — especially owners of the F-150 pickup with the 3.5L EcoBoost V6 — have been known to nickname their trucks EcoBeast. The EcoBoost line of motors, meanwhile, have become the engines to beat in the mainstream automotive space all over the world thanks to their healthy dose of fuel efficiency and power.
In that context, we would venture to theorize that the EcoBeast trademark likely foreshadows one of the following three things:
- A high-performance (“beastly”) version of the EcoBoost engine range
- Something related to Ford’s OEM-supported tuning efforts of EcoBoost engines
- The name of a high-performance Ford concept
… or maybe it’s something else entirely. Stay tuned as we learn more about what The Blue Oval has in store for EcoBeast.