Ford Files Trademark Application For ’EcoSelect’

Ford Motor Company filed an application to register the word EcoSelect as a trademark with the United States Patent and Trademark Office (USPTO), Motrolix was first to learn and discover.

Ford's trademark filing for EcoSelect with the USPTO

Ford’s trademark filing for EcoSelect with the USPTO

Assigned serial number 86226765, the automaker’s March 20th, 2014 application specifies that the mark will be used for two purposes:

  • Motor vehicles and parts and accessories thereof, and
  • Motor vehicle engines and parts thereof

The Motrolix Take

Ford has been toying with variations of the EcoBoost engine branding, and EcoSelect seems like the next step. To whit, the twin-turbo V6 that will power the 2017 F-150 Raptor will be known as EcoBeast.

But what will the EcoSelect engine/engine range end up being? That we don’t know just yet. But feel free to share you opinions in the comments just below.

The Motrolix staff is comprised of automotive enthusiasts and fanatics from all walks of life and all over the world. They do it for the love of cars.


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